No One Covers Mardi Gras Better than Arthur Hardy and GEORGES Media, Louisiana’s Largest Media Company

 

For 50 years, Arthur Hardy’s Mardi Gras Guide has been the definitive source for Carnival coverage, parades, and insider stories. Now, paired with Louisiana’s largest media company, Georges Media Group, this tradition reaches a larger and more engaged audience than ever before.

 

The 50th Annual Arthur Hardy’s Mardi Gras Guide will be home-delivered to every subscriber of The Times-Picayune, The Advocate, and The Acadiana Advocate, ensuring unmatched coverage across New Orleans, Baton Rouge, and Lafayette. Beyond subscriber households, the guide will also be available at major retail outlets — drug stores, convenience stores, supermarkets, hotels, and gift shops — putting your message directly in the hands of locals and visitors alike.

 

But this year, the reach goes even further. Through NOLA.com and the Parade Cam, your brand extends across digital platforms and live-streaming coverage, connecting with both Louisiana residents and Mardi Gras enthusiasts around the globe. Whether it’s in print, online, or through live event coverage, your advertising will be front and center during one of the world’s most iconic celebrations.

 

The numbers tell the story:

• Over 809,000 readers reached through home delivery and single-copy sales

• 54% of readers are college graduates, based in New Orleans

• Nearly half of metro households earn $100,000+ annually

 

No other platform combines tradition, trust, and reach like Arthur Hardy’s Mardi Gras Guide and Louisiana’s largest media company. This is your opportunity to connect with an audience that is loyal, influential, and deeply engaged with the Mardi Gras experience.

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